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Creativity behind events – by Be Experiential’s Thembi Hlekane

The creative industry in Dubai is going from strength to strength and doesn’t show any signs of slowing down, says Thembi Hlekane, head of creative at BE Experiential

The creative industry in Dubai is truly up and coming, and it is slowly becoming an integral part of the economy. Many creative individuals are recognising the merits of setting up shop in Dubai because it is a springboard for success. The Dubai government has also seen the benefit of attracting these people to Dubai by setting up the 10-year National Strategy for the Cultural and Creative Industries, which is chaired by H.E. Noura Al Kaabi, Minister of Culture and Youth in UAE.

This 10-year plan intends to expand the size and capabilities of the two sectors, cultural and creativity and rank them among the top 10 most important economic industries in the Emirates. The strategy also aim


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