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Leadership for today’s new talent – by Cameo Comms’ Lara Geadah

Cameo Comms' founder and CEO, Lara Geadah, writes, how to cater to today's new talent through a new way of leadership

As the next generation of growing businesses and entrepreneurs roll out, it is on our shoulders to set the example for the upcoming generations and assist them on their journey towards leadership and growth. Times have changed, especially in the creative industry. Today’s fresh talent need room to create, and the flexibility to spread their wings and explore their own passions. Start-ups looking to set foot in this cluttered and challenging industry need to adapt and create a space that welcomes this new talent.
Set them free, and they’ll come back with twice as much energy
Let’s backtrack to when we were kids and we would ask our parents for chocolates before bedtime, only to be d


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