UAE Government Media Office has the highest number of entries shortlisted as a part of New York Festivals AME Awards 2022 shortlist.
The UAE Government Media Office took the top slot worldwide with a record-breaking 40 entries shortlisted. Entries submitted from 23 countries worldwide were judged by AME’s five-region grand jury panel consisting of global industry experts and innovators.
Part of the New York festivals, the AME Awards award advertising & marketing effectiveness and innovative campaigns. The shortlisted campaigns that advanced from the region include Cannes Award winners, UAE government Media Office’s “The Warm Winter Livestream” and Havas’s Liquid Billboard. Other campaigns include UAE Government Media Office’s “The Donation Plate” for the 100 Million Meals Initiative, “Empty Plates” by Saatchi & Saatchi MENA for the UAE Government Media Office and Mullenlowe MENA’s “Christmas Wildfire” for Mall of the Emirates. It also included MullenLowe MENA’s “An Invitation to the Future” for UAE Government Media Office features real-life ‘Iron Man,’ jet-suit inventor Richard Browning, to fly across Dubai in his jet suit to gain attention for Dubai’s Museum of the Future.
Khaled AlShehhi, executive director of marketing and communication, the UAE Government Media Office said: “This is nothing short of a dream come true. It’s been my ambition to have my country’s immense creativity and innovative spirit recognized on the most prestigious stages and to lead the countries’ and brands’ shortlist ranking at the AME Awards is absolutely astounding. With 40 shortlisted entries, the UAE Government Media Office is not only the top brand worldwide, it is also breaking records. What’s more, the UAE also leads the pack with 34 shortlists, ahead of the USA, Canada and the UK. In this very competitive field, this is an awesome performance that will hopefully lead to many trophies. This is the result of an amazing collective work and confirms that we’re on the right path.”
Find the full shortlist for the awards here.
