World Advertising Research Center (WARC), authority on marketing effectiveness revealed the jury line-up for the WARC Awards for MENA Strategy 2022, a search for the region’s smartest strategic marketing ideas that have driven business growth.
The panel consists of ten industry experts representing a selection of brands for various product categories, including Cigna, Google, P&G and Snap, as well as leading agencies such as Insignia, FP7 McCann, Grey Group, VMLY&R and Wunderman Thompson. Lianne Braganza, chief marketing officer MEA, Cigna has been named the jury chair.
Welcoming the jury, Chiara Manco, commissioning editor, case studies, WARC, says: “Drawing on their wealt
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