A new, impactful out of home (OOH) advertising solution powered by innovative technology has launched for the first time in the region.
Motion Icon aims to revolutionise OOH advertising, having developed a unique and globally patented escalator step branding solution. Brands will be able to access previously unavailable retail space to attract, influence, and convert their audience just before the point of purchase.
The technology not only increases safety on escalators, but also improves their otherwise dull appearance, enhancing the overall aesthetic of the property, and provides an elegant solution through which brands are able to reach consumers in a new and exciting way.
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