MBC Group, the largest media company in the Middle East and North Africa (MENA), has set a new dimension for the marketing collaboration with regional music and entertainment streaming platform, Anghami and renewed its marketing agreement.
This strategic partnership will feature Anghami across MBC Group’s programming in the region, to give the platform access to airtime across various popular and key-market segment entertainment shows such as The Voice and Arab Idol, as well as MBC’s TV channels, radio stations, its content streaming platform Shahid – the world’s leading Arabic streaming platform – and all major social channels.
Commenting on the new phase of the long-te
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