The report’s insightful data will empower brands to become ‘top of mind’ with Saudi consumers and dramatically increase their penetration of the Kingdom’s market
Overall Outlook
As the second-largest Arab state with a total population of around 35 million inhabitants, Saudi Arabia is expanding and has a current growth rate of 1.59% – a percentage that analysts say will continue to increase steadily till 2060.
A large section of this growing population in KSA is expected to be young, tech-savvy, hyper-connected citizens who are eager for the opportunities the country’s digital transformation will bring. Indeed, with the huge improvement and expansion of digital technolo
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