Seyoan Vela
Chief creative officer, Livingroom Dubai
Yes
But creative wins more pitches than procurement.
I’m generalising but I think it goes creative, chemistry, procurement and then strategy.
Not that clients don’t love strategy in pitches. But most global brands already have a global strategy. And most regional clients will pick creative execution over creative strategy. Meaning great work on a middling strategy will always win over middling work on a great strategy.
Strategy without execution is just interesting thoughts and observations on PowerPoint slides.
Amer Massimi
CEO, Hashtag Social Media Agency
Yes
To elaborate; a good strategy is what gets us in the door
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