Davi Sing Liu takes on a new role as Grey’s chief creative officer (CCO) for P&G Asia, Middle East & Africa (AMEA). Based in Shanghai, Liu will be part of Grey’s P&G Global Leadership Team, reporting to Javier Campopiano (worldwide chief creative officer, Grey Group) and working closely with Nirvik Singh (Global COO & President International, Grey Group) and John Patroulis (global creative chairman & president, creative business, Grey Group).
Liu will partner with Sarah Trombetta, chief client officer for WPP/Grey P&G (AMEA), to set the creative vision, direction, and ambition for P&G’s portfolio of iconic brands across the region.
In his previous role as regional CCO, Grey Greater Chi
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