Data from YouGov’s “Global Media Outlook Report 2022” shows that digital media is likely to pervade in 2022 in the UAE, but young consumers will drive subscription growth.
The new report explores how consumption of media has changed globally in the past 12 months and identifies which media behaviours consumers are planning to stick with in the future.
Among projected increases within digital media are social media (52% to increase their consumption), websites & apps (51%) and streaming video (45%). Although video streaming beats traditional media like Live (40%) and non-live TV (38%), music streaming (36%) and podcasts (30%) have not quite reached the same penetration levels and stay
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