Katie Streten
Experiential strategy director, VMLY&R Commerce
Yes
Have you watched a child or a teen playing with their friends on Roblox or Fortnite? While building mansions, killing monsters, playing hide and seek or adopting pets, they chat to each other as if they are in the real world. There’s no distinction in their play. To them, these platforms are just another space, like the swingpark. They will evolve and drive functionality in metaverse spaces, taking us with them, so that not just play and relationships but work too will partly take place there. Redefining everything from rights to criminal behaviours to currencies, it’s already happening. Just watch.
Toseef Butt
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