Vijay Simon, Chief Innovation Officer, YouExperience
What were the biggest shifts you saw in digital in 2021?
Generation Glass we call them. These are the guys who grew up discovering their world through a sheet of glass – tablet, desktop, mobile. They’re inseparable from the technology that connects them to their world; so, when a virus a thousand times smaller than the width of human hair flung their world into chaos, it brought out the beast in them. Gen Z, who were already acclimatized to hyper-personalisation – and who now were spending even more hours on their phones – demanded something more from the alg
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