While the basic role of retail still remains the same, the environment and the way shoppers experience the act of shopping has dramatically changed. Ever since the pandemic turned our lives upside down, and digital literally saved our lives from providing entertainment to helping us stay connected to shopping – industry experts have been talking about the future of retail.
With the accelerated merging of our offline and online shopping universes, we’ve heard terms like phygital, connected commerce, personalization, creative commerce… the list goes on. But when you really start to understand all of these in unison, you conclude one single major shift – the coming of ex.
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