Everyone wants to get fitter for the year ahead – but some of us need to get fresher. Our hope for 2022 is that we return to normal social interactions, but social distancing may need to continue if friends can’t fix their breath. So, how do we tell someone that their breath needs refreshment? That’s where the ‘Extra Friendly Alert’ comes in.
Mars Wrigley has teamed up with VMLY&R COMMERCE MENA to create the ultimate anonymous web messaging platform. The ‘Extra Friendly Alert’ removes the awkwardness of telling someone they need to have some gum and allows people to discreetly send an alert to friends, family or colleagues, reminding them to keep their breath game fresh.
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