As we look to 2022, there are three trends I think are particularly key to the way we’ll do business on social media: creator collaboration, comprehensive commerce, and prepping for the metaverse. Here’s what you need to know about each of them.
Creator collaboration
According to reports, there are now an estimated 50m creators around the world, and they’ve built their own booming creator economy, which is now estimated to be worth over $100bn. From 2019 to 2020, the number of content creators earning more than $10,000 a month grew a whopping 88 per cent.
Creators matter to businesses because they speak to their audiences in the native language of social platforms and unders
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