Project Agora and Exit Bee – two fast-growing companies in Media Tech – recently announced that they would be joining forces to launch a new advertising format called Exit Ads to the MEA region.
The format promises major benefits for advertisers and publishers alike. We sat down with Dimitris Tsoukalas, Regional Director MEA at Project Agora and Pavlos Linos, CEO of Exit Bee to find out exactly what their collaboration is about.
What are Exit Ads?
Dimitris Tsoukalas: Exit Ads is a new “micro moment” advertising format that we are bringing to the Middle East and Africa in collaboration with Exit Bee. The format leverages Exit Bee’s behavioural technology to precisely identify the m
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