MMP World Wide (MMPWW) has announced an exclusive partnership with DynAdmic, a platform for precision reach, to drive greater efficiencies and unification in video campaigns across the Middle East and North Africa (MENA) and North America markets, effective as of 1st January 2022.
DynAdmic curates digital video advertising inventory from the world’s leading websites by utilizing smart targeting, activating brand safety and fraud security, while focusing on campaign performance metrics. Using contextual modelling, DynAdmic’s unique proprietary technology uses audio recognition and AI semantic analysis to help media agencies and direct advertisers target their qualified and releva
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