The rise of TikTok is fascinating for a number of reasons. Who knew that the lip-syncing app Musical.ly would one day become the fastest growing social media platform in the world? With masses flocking to the platform, commoners and celebrities alike, TikTok is showing no signs of stopping any time soon.
A few years back, people would argue whether the boom in TikTok’s popularity was sustainable or not, but the fast-paced video-driven platform has captured the market like no other social media platform could do.
In the midst of its rapid growth and with a user penetration rate of 31 per cent in 2021, TikTok is no longer just a funky app for kids. It has become a money-making machine with
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