Mohamad El Dandachly(left), Roy Chehwane (right)
Roy Chehwane, Chief commercial officer, Group Plus Media
Has the pandemic fundamentally changed OOH?
OOH is one of the most effective advertising mediums in the GCC, helping brands target people from different nationalities, social classes, and interests, and reaching the consumer in a real-world setting.
It is true that the pandemic has slowed down the OOH sector for a while, but the industry has benefited from this drop by developing tools to provide data and technological solutions which helped the industry compete with the digital world and thrive again.
OOH will rem
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