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Hypermedia takes pole position in DOOH market

Subsidiary of W Group dominates Dubai Metro and beyond.

Habib Wehbi
As the entire world gathered for Expo 2020 Dubai, brands raced to book all the prime advertising spots, namely those on Dubai Metro Route 2020.
Hypermedia, a subsidiary of W Group and the leading digital out-of-home company in the region, dominates the entire Route 2020 along with its seven metro stations leading to the Expo.
In addition to Route 2020, Hypermedia has more than 70 per cent of the key media assets spread around 53 metro stations, 125 trains, 36 nationwide malls, 280 hypermarkets and Sheikh Zayed Road, the main vein of Dubai’s commuting system.
Our strategically located digital and static OO


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