App consumption has increased tenfold in recent years. Nowadays, we open mobile apps more than we open refrigerator doors. Amidst restrictive movement, the mobile industry has successfully risen to the challenge presented. Consumers have shifted to apps for food delivery, fitness, finance, shopping, connecting with family and entertainment. PWC’s Global Consumer Insights Survey highlights that 44 per cent of respondents said they had placed an order using a mobile app, more than the global survey average of 38 per cent – regional mobile users clearly prefer an app experience.
In addition to the e-commerce boom, entertainment apps – music and video streaming or gaming – have inc
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