By Gideon Spanier
Publicis Groupe has overtaken Omnicom and WPP to become the world’s most valuable agency group, after performing better than its two largest rivals since the start of the pandemic.
French-based Publicis Groupe’s stock market value has risen to more than $16.3bn (€14bn/£11.8bn).
That compares with Omnicom, previously the biggest agency group, on $15.1bn (€13bn/£11bn) and WPP on $15.4bn (€13.3bn/£11.2bn).
Arthur Sadoun, chairman and chief executive of Publicis Groupe, has reported strong revenue growth in both Q2 and Q3 2021 – ahead of 2019 levels and accelerating in the most recent quarter – as he said investments in data unit Epsilon and digital transformation arm
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