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Electriclimefilms director Hopi Allard on igniting his imagination and the impact of the pandemic on filmmaking

Electriclimefilms director Hopi Allard’s body of work is a marriage between the ethereal and visceral.

Each story by the UK-based filmmaker is told humbly, but with finesse and he traverses genres effortlessly – each project wielding a still, authentic voice.

His past collaborations include Adidas x Stella McCartney, Prada, Marc Jacobs, BBC and Vans.

Allard has previously worked on a successful Al Dar ‘Mamsha Al Saadiyat’ project with electriclimefilms in the Middle East, creating abstract and dreamlike scenes to give the film texture and ambiguity as it jumps around in time and space.

And Allard, who electriclimefilms represent in the APAC and Middle East regions, has de


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