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Once upon a time – lapsed producer, by Dev Vaswani and Tom Gattos, Milkshake Media

What would Snow White think of today’s production landscape. It’s a question you might never have asked, but Milkshake’s creative leadership team, Dev Vaswani and Tom Gattos, are here to answer it.

 

Dev Vaswani and Tom Gattos
If this article were a film, we would open on Snow White working as a producer in Dubai in 2006. We would slowly close-in as she bites into the apple that puts her to sleep… for 15 years. Cut to her waking up in 2021. It’s a new world.
She begins her new journey trying to navigate social distancing norms while getting to know the handsome prince waiting there. What other changes would she wake up to in today’s production industry here in Dubai? Let’s cut away to follow her through some areas where she finds some startling differences.

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