How is the production business changing as it recovers from the pandemic?
In our individual experience, the pandemic only affected our business in 2020 during the UAE summer lockdown, but we ended the year on a very high note with the first big production post-lockdown signalling business as usual to the industry. The business continues to grow as we expand into the USA.
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Is your client list changing?
Our client list has been changing by design. We had always aimed at expanding our client base to include the many entities not aligned with any agencies or networks
