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The MENA Power List 2021: Living a balanced life, by TBWA\RAAD’s Reda Raad

By Reda Raad, CEO, TBWA\RAAD.

years in role: 6 | years in company: 21 | other roles: Chairman of the Syracuse University MENA Alumni Board; Chapter Chair, Young Presidents’ Organisation (YPO) Emirates Chapter

As we begin to emerge from the Covid-19 pandemic, I’m also reflecting on whether we as an industry have wasted a perfectly good crisis. Whether we’ve collectively returned to the status quo, ignoring all the valuable lessons we should have learned. After all, we are faced with what Anthony Klotz, an associate professor of management at Texas A&M University, refers to as ‘The Great Resignation’. That is, an avalanche of ‘I quit’ letters, all winding their way to an HR department near you as t


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