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The MENA Power List 2021: 2021, the year of assimilation, by dentsu’s Tarek Daouk

By Tarek Daouk, CEO, dentsu MENA.

years in role: 3.5 | years in company: 3.5 | years in the industry: 22 | other roles: Member of The Board of Advisors for the Olayan School of Business at American University of Beirut”; Strategic Advisor for the early-stage technology venture fund Quest Ventures; Member of the global YPO leadership community

For me, and the rest of the world, 2021 was a year of assimilation. As people, we have been settling into a balance of pre-and post-pandemic behaviours and attitudes. While it will still be a long time until we fully understand the long-term and lasting impact of the past 18 months, there are a few patterns that have emerged amidst all the rapid change and disruption, and behaviours that are becoming a part of everyday life.

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