A new generation of influencers has created a movement for social impact and positive change. Members of Gen Z – people born from 1995 to 2010 – are true digital natives. Being the only generation that has been exposed to the internet from birth, it’s no surprise they conduct thorough research from multiple sources before making a decision. Why is this important for brands all over the world? Although Gen Z account for 20 per cent of global consumers, they influence 70 per cent of purchases made by members of their family.
Young people have a significant impact on how all of us consume and relate to brands. They believe in the power of individuals to create change.�
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