By Anastasiya Golovatenko, account director, Sherpa Communications
Digital transformation is the top priority for many manufacturers, retailers, healthcare companies, banks and pretty much every industry – a generalisation borne out by research from IDC. And digital transformation is an ongoing priority for marketing firms and public relations agencies in the UAE as well as overseas as much as it is for any other organisation. While it’s hard to predict exactly what the future of marketing and communications will look like, there are some predictable trends that can help brands and their marketers prepare for the
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
