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Driving inclusion: Al Masaood and Nissan partner with the Abu Dhabi Special Olympics World Games

Partner Content: Al Masaood and Nissan’s partnership with the Abu Dhabi Special Olympics World Games were not only a case study in 360-degree marketing, but helped bring about social change within the company and UAE society.

In March 2019 the Special Olympics World Games came to the Middle East for the first time, hosted in the UAE capital, Abu Dhabi.
The event is an international sporting competition for athletes with intellectual disabilities. It has been described as ‘the world’s largest humanitarian event’, and attracted more than 7,000 athletes, 3,000 coaches, support staff, VIPs, international media and more.
Al Masaood Group, the authorised distributor of Nissan in Abu Dhabi, Al Ain and the Western Region, supported the Games’ transport logistics, supplying a fleet of more than 300 Nissan vehicles. The Nissan Patrols were used to help transport Special Olympics athletes, delegations and coaches for


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