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McDonald’s names Morgan Flatley as global CMO

Tariq Hassan assumes her role as chief marketing and digital customer experience officer in the U.S.

McDonald’s has promoted Morgan Flatley to global chief marketing officer, effective November 1.

She will assume the role after having served as chief marketing and digital customer experience officer for McDonald’s USA and is replacing Alistair Macrow, who is advancing to CEO of the U.K. and Ireland and will report to Ian Borden, McDonald’s international president.

As global CMO, Flatley will oversee the global brand, menu strategy, family marketing, media partnerships and customer and business insights and will report to Manu Steijaert, global chief customer officer at McDonald’s.

The announcement comes after McDonald’s created a customer experience team in July led by Ste


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