WARC has released a report identifying trends and themes common to the award-winning campaigns of this year’s Cannes Creative Effectiveness Lions, which celebrate the measurable impact of creativity.
Chiara Manco, Commissioning Editor, Case Studies, WARC, sayd: “To unearth insights into what makes a campaign both creative and effective, we’ve interviewed both jurors and winners and analysed the metadata from all entries.
“Our findings, together with the award-winning case studies included in this report, will help agencies and advertisers alike use the power of creativity for great
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