TikTok has announced its partnership with Shopify in the region, which will help thousands of merchants create and run campaigns directly geared towards TikTok’s highly engaged community. Brands are an important part of the TikTok experience, and the TikTok community in the region loves connecting with the brands they’re passionate about. In a recent global study, 88% of TikTok users said that they discover new content that they enjoy while using the app, and about half of users said they discover new products through advertisements posted by a product or brand.
On TikTok, businesses of all sizes are empowered to grow their brands through creative content and storytelling. Since the launch of the TikTok for Business platform, brands around the world have made real connections with TikTok users by embracing the culture that makes the platform unique. Social commerce has become an increasingly important channel for merchants to expand their audience. Conveniently, TikTok provides simple, scalable solutions that enable businesses to authentically and impactfully engage with their community.
Through this partnership, TikTok is making it easier for Shopify merchants to tap into the creativity of the TikTok community in the Middle East, be discovered, and optimize their marketing campaigns. Through this partnership, TikTok is making it easier for Shopify merchants to tap into the creativity of the TikTok community in the Middle East and be discovered, as well as test, optimize and scale their marketing campaigns. In fact, Shopify merchants will now be able to benefit from the core functions of the TikTok For Business Ads Manager without leaving the Shopify dashboard. TikTok’s suite of ad products empowers businesses to unleash their creativity and tell their stories with spontaneity and authenticity, grow their audiences and ultimately generate higher results with fewer costs.
“We are very excited to announce this partnership with Shopify in the Middle East, giving merchants a unique platform to reach new audiences in an engaging and creative way like nowhere else. As we continue to develop our platform to bring businesses of all sizes innovative and fun ways to connect with new customers, as well as get the best out of their campaigns, we are confident this partnership with Shopify is a big step in this direction and the start of a promising future in the e-commerce arena”, said Shant Oknayan, General Manager, Global Business Solutions, Middle East Africa Turkey and Pakistan, TikTok.
“We’re thrilled to be the first partner to welcome TikTok to the world of commerce, particularly right now, as our merchants prepare for a busy online holiday shopping season,” said Satish Kanwar, Vice President of Product at Shopify. “TikTok is one of the world’s fastest-growing entertainment platforms with over 100 million highly engaged users in the US alone. The TikTok channel means Shopify merchants—even those without a strong TikTok following of their own yet—can connect with these new audiences using content that feels authentic and genuine to the TikTok experience.”
New channel for Shopify merchants to engage TikTok users
Through the new TikTok channel, Shopify merchants can access core functions of the TikTok for Business Ads Manager without leaving the Shopify dashboard.
Highlights include:
A seamless implementation thanks to an easy account and payment setup
New, “1-click” pixel: Shopify merchants can install or connect their TikTok Pixel with the click of a button, making it quicker and easier to track conversions.
A One-Stop-Shop for TikTok Campaigns with streamlined management
Merchants can create campaigns, target audiences and track performance in one place.
Easy to run and optimize performance campaigns including dynamic product ads creative made simple:
Everyone has a story to tell on TikTok, and the TikTok channel enables Shopify merchants to create native, shareable ads that resonate with the community. TikTok’s intuitive creative tools help turn merchants’ products into high-quality TikToks in minutes.
TikTok is proud to build on its partnership with Shopify as it continues to explore both paid and organic opportunities that bring value and impact to businesses and play a role in growing their audience on the platform and their overall performance. As a part of the partnership, TikTok will also start testing new commerce features that make it even easier for users to discover Shopify merchants in the Middle East and shop their products within the app.
*Statistics based on the custom Nielsen Authenticity Study commissioned by TikTok, 5/1/2020-6/19/2020. All persons 18+.
