You’ve got to hand it to Google. They know how to drop a bombshell and then carry on as if nothing has happened. Next, move on. Don’t look at our motives too closely. Sorry, that’s not going to wash with me, or the rest of the industry players, all currently scratching their heads wondering what’s going on.
Google’s decision to upend the digital ad industry once again does have repercussions. Pulling the plug on their planned privacy changes and postponing them for two years speaks volumes about where they are at in terms of aligning user privacy with ad monetization. Answer: not very far along at all.
They’ve spent the best part of 18 months pushing everyone to change the
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