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The art of podcast storytelling, By Finyal Media’s Leila Hamadeh

The medium offers a unique way to connect with Arab audiences.

By Leila Hamadeh, co-founder & chief executive officer, Finyal Media.

Podcasts have come of age. If anything, the pandemic has been a catalyst for growth in the Arab world: most people know someone who has started a podcast during the pandemic. But whilst there has inevitably been a huge variance when it comes to quality, what it has done is push the podcasting scene further up the agenda.
Like any industry receiving interest, the podcast scene is growing fast, and it’s developing at pace. Arabic music streaming service Anghami, for example, has become the first Arabic technology firm to list on Nasdaq at a valuation of $220m, while Deezer has a fast-growing library of Originals in Arabic f


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