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The rising marketing megatrend: ESG

Promoted - Duncan Chater, Bloomberg Media’s head of sales for Europe on the way environmental, social and governance concerns are driving business decisions.

At Bloomberg Media we’re fortunate to have a bird’s-eye view of the macro trends that are impacting world markets, as well as the data and trends at a more local level.
During the past year we’ve tracked how ESG (Environmental, Social, and Governance) goals is the one megatrend changing the face of business. Whether you’re working in the finance or marketing functions, in media sales, ad agencies or client side, the importance of embedding ESG goals into your strategies will already be changing how you do business.
With this in mind, we’ve created a short video explainer series with our colleagues in Bloomberg Intelligence to highlight what this ESG gold rush means for busines


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