Narratiive, an audience measurement platform for emerging and fast-growing markets, has partnered with Carbon, an AdTech company responsible for developing the first Revenue Management Platform for Publishers. Working together in MENA & South Africa they aim to bring the most comprehensive publisher focussed DMP, revenue analytics and audience data in a unified offering.
A new breed of DMP and beyond
The migration of advertising spends towards data-driven solutions – especially to the triopoly Google, Facebook and Amazon – has been a repeated reality for years, with Publishers challenged to find effective ways to attract back the lost revenue. High-quality editorial, premium inv
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
