Sally Makarem, managing director, Digital Media Services
With the growth of video platforms, made for digital content and 5G, video advertising has taken centre stage. Digital video has swiftly risen to capture the attention of both audiences and advertisers, as brands and media planners now see converged video advertising (whether it’s TV or digital) as the ideal format for brand building, raising awareness and educating viewers. The question, therefore, becomes: What do we need to consider when planning for video? How can advertisers capture their audience’s attention to ensure better returns on video strategies? Here are a few take-outs from our panel; where we discussed how con
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