Unstoppable Together
Following a competitive pitch, LIGHTBLUE, a creative experience agency, has been appointed by Power Horse as its global creative agency. The selection process included several regional and multinational agencies.
With this win, LIGHTBLUE will join Power Horse on their mission of “Fuelling Ambitions”, leading the new creative direction on #Unstoppableyou and making the brand relevant in the lives of millions of energy drink consumers.
As Power Horse enters a new chapter in the brand’s history, this partnership brings together a diverse cross-functional team of global talents dedicated to positioning the brand at the heart of today’s cultural happenings.
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