Campaign’s Media Faces to Watch 2021 —Ihsan Ibrahim, Digital Media Specialist, Boopin
Age: 27
Nominated by Ovais Ahmad, Head of Programmatic & Performance Marketing, Boopin
Ihsan is a dynamic Digital Marketeer and knows how to balance performance and client handling and also actively participates in activities outside his responsibilities like creative and strategy. He always comes with out-of-box ideas which work in most cases. He possesses the right skill-set to be a perfect digital marketeer, so definitely a face to watch in 2021.
Bio
After completing my BBA Degree from Amity University, I started my internship with an e-commerce company. It was while working there, I learned about the power of digital marketing and how it can help companies reach a larger audience to promote their products strategically. In search of a more challenging role, I joined Boopin as a Media Specialist in October 2020. I have been lucky to work with various established brands in a variety of industries including automotive, real estate, and news. With my willingness to adapt, I have been successful in keeping up to date with the evolving trends in the industry.
Guiding principles
I believe in lifelong learning and my quest for knowledge never ends. Industry awareness helps me assess the current market, enhances my knowledge about technological advancements in the marketing field and assists me to develop my skills and abilities to succeed.
How has Covid changed your job?
The digital ad space is fast-paced and things have changed at an even more rapid pace during the pandemic. As a Media Specialist, I am constantly experimenting and implementing different marketing strategies to ensure customers stay engaged and the digital marketing messages are relevant and aligned with customer’s interest and concerns.
Side hustle
I have been volunteering for a non-government organization that aims to improve the quality of education in India. A drive to give back to society and an opportunity to empower the youths of tomorrow pulled me into this volunteering program.