Publicis Groupe’s share price has risen on fresh M&A speculation – this time involving Havas owner Vivendi.
Publicis Groupe’s shares rose 3 per cent to about 52 euros, following the report by French business news service BFMTV, which said the ad agency group had “discussions” with media giant Vivendi in “recent months”.
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BFMTV said in its story, which came out on 25 March, that Publicis Groupe subsequently “dismissed” Vivendi.
A Publicis Groupe spokesperson told Campaign it had no comment and had no involvement in BFMTV�
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