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The Iconic 2021 Cadillac Escalade Arrives in the Middle East with the series ‘UNBOXING (FEAT. SLORKS)’

The 2021 Cadillac Escalade launches in the Middle East and Saatchi & Saatchi with The Production House Prodigious tailored the series 'UNBOXING (FEAT. SLORKS)' to explain all the SUV’s features.

The 2021 Escalade has been revealed in the Middle East, setting new benchmarks in the luxury SUV segment with a complete redesign and pioneering new technologies that add a new dimension to the iconic luxury SUV for a refined driving experience unlike any other.

Watch the series of four episodes, where Ahmed Bouarki unboxes the 2021 Cadillac Escalade. Take a look at the curved 38 ”OLED Display and some of the latest technologies from Cadillac.

EP1: 38inch 4K OLED DISPLAY:

EP2: AKG SOUND SYSTEM

EP3: REAR-SEAT ENTERTAINMENT

EP4: ONSTAR AND CONNECTED SERVICES

The luxurious full-size SUV offers several industry-first technologies and features that stamp Cadillac’s authority on the segment, elevating the Escalade to new levels of segment leadership. Escalade features exclusive, first-to-market technology advances including a curved, 4K Organic Light Emitting Diode (OLED) screen and the industry-first AKG automotive audio system. But that’s just the start of the Escalade experience, the all-new 2021 model has also been completely revamped from the ground-up to deliver improved driving dynamics, more luxury and significantly greater passenger and cargo capacities than ever before.

“We are delighted to launch the iconic 2021 Cadillac Escalade in our market of automotive connoisseurs,” said Omar Elkhishin, head of sales, Cadillac Middle East. “Now in its fifth generation, the 2021 Escalade is the culmination of over two decades of innovation and leadership in the segment. With a stunning new design, impeccable refinement and thoughtful industry-leading technology, every journey in the new Escalade is a special occasion. The model also offers a variety of customization options, giving customers in the Middle East the opportunity to truly make their Escalade as unique as they are. The all-new Escalade truly sets the standard for luxury SUVs.”

Creative Credits:
  • Brand: Cadillac Arabia
  • Creative agency: Saatchi & Saatchi
  • The Production House Prodigious
  • Influencer: Slorks