By David Fregonas, Accenture Interactive lead, Middle East
The pandemic changed the structure of everything we experience: how and what we buy when and where we work; to the ways we interact and engage with the community. It has also made us deeply aware of what’s working, what’s relevant and what’s possible.
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There is a sharp focus on products, services and brands, and their roles in customers’ and employees’ lives. Our research found
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