By Brittaney Kiefer
Unilever has said it will eliminate the word “normal” from its beauty and personal care brands’ packaging and advertising, as part of a programme calling for a more inclusive beauty industry.
The company is rolling out the new global strategy, called “Positive Beauty”, across more than 100 beauty and personal care brands within its portfolio, including Dove, Lifebuoy, Axe and Sunsilk. It aims to “champion a new era of beauty which is equitable and inclusive, as well as sustainable for the planet”, Unilever said.
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