UM has announced the appointment of Rasha Karim as managing director, UM Egypt, effective immediately, as the network embarks on a new chapter to Futureproof clients’ businesses through a bold transformative approach.
With more than 20 years of experience in APAC, the USA and the Middle East, Rasha’s engagement will strengthen the agency’s leadership position at a pivotal moment in which UM has ranked #1 in the region by RECMA. With Egypt playing a pivotal role in the UM network, Rasha will be highly focused on accelerating the agency’s data and technology capabilities to drive clients’ business growth and futureproofing their media infrastructures.
Rasha joins UM with a stron
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