YouGov’s new research shows that almost six in ten (58 per cent) UAE consumers are in favour of watching ads in exchange for free content.
YouGov’s new white paper, titled ‘International Media Consumption Report 2021- Is there a new normal?’ provides an analysis of the global media landscape across 17 markets.
Our data shows across the globe a plurality of consumers consider the bargain between consumers and advertisers – watching promotions in exchange for free-content – to be a fair deal.
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