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Saudi Arabia requires foreign companies to locate regional headquarter in the Kingdom

Anavizio and Pulsar publish report on the social media reactions to Saudi Arabia’s new policy, consisting on no longer allowing its public sector to contract with foreign firms that do not have their regional headquarters sited in the Kingdom from 2024.

News broke that Saudi Arabia will no longer allow its public sector to contract with foreign firms that do not have their regional headquarters sited in the Kingdom from 2024. The announcement sparked immediate and diverse reactions on social media. Using the Pulsar TRAC audience intelligence and social listening platform, Anavizio collected over 20,000 Arabic and English social media conversations from Facebook and Twitter from the days following the news.

The media played a significant role in sharing the announcement on social media with 49 per cent of posts coming from news outlets, information sites and journalists.

While major news outlets such as Al Jazeera, Bloomberg, the Fin


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