By Omar Oakes
Rising prices in TV, out of home and radio are set to drive a return to inflation in media this year as post-pandemic advertising activity picks up.
ECI Media Management’s Annual Media Inflation Report is forecasting 3 per cent inflation in media globally, with a similar level in the UK at 3.4 per cent.
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All offline media is expected to experience a reverse in the deflation seen during 2020 – a year rocked by the impact of Covid-19 – with the exception of print. Magazines and new
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