After working together on several campaigns and projects in the past two years, Riyadh International Catering Corporation (RICC), McDonald’s franchisee for the Central, Eastern and Northern regions of Saudi Arabia, has made MEmob+ its authorised data partner. The marketing technology company, which specialises in data mining, management and monetisation, has successfully passed a stringent risk audit by the global QSR giant. This deeper partnership will allow the local chain to enrich, analyse and activate its first-party data to achieve higher levels of marketing ROI.
Owned by Akama Holding, MEmob+ will provide a wide-ranging set of technologies and data intelligence for McDonald’s
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