Abu Dhabi Media (ADM), a UAE public service broadcaster and media company, has appointed MediaSat, a Choueiri Group company, to handle advertising sales for its general entertainment TV channels, radio, digital and publishing, across the MENA region and beyond.
The long-term agreement will strengthen Abu Dhabi Media’s position as a leading media player, providing a wider reach to advertisers across a broad range of markets.
Commenting on this strategic partnership, Abdulraheem Al Bateeh Al Nuaimi, Acting General Manager at Abu Dhabi Media, said:
“Our partnership with the Choueiri Group’s MediaSat will significantly enhance Abu Dhabi Media’s commercial proposition. It will ensure
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